MadeThis was branded to feel creative, optimistic, and full of possibility. I wanted the identity to capture the excitement of turning an idea into a real business, making the product feel inspiring, approachable, and empowering. The brand emphasized imagination and momentum so users would feel like they could build something big with ease.

Remi was branded to feel trustworthy, polished, and dependable rather than overly techy. I focused on creating an identity that felt professional and reassuring, helping homeowners feel confident that they were working with a credible company for a high-trust purchase. The brand emphasized clarity, quality, and reliability.

Cheers is a GEO platform designed to help service businesses win in their market. I branded it around the idea of "Dominate Local," using the knight chess piece strategically to represent smart, calculated moves that help businesses outmaneuver competitors in local areas.